Pick the surfaces your buyers actually use.

Founder build-in-public threads, launch posts, reply targets

Founder posts, carousels, warm intro scripts

Reels, carousel scripts, story launch sequence

Usually stronger for visual, creator, consumer, and design-led products.

Short demo hooks, founder POV clips, comment loops

Weak for deep B2B unless the demo is visual and repeatable.

Group posts, founder updates, retargeting creative

Use only when the ICP already lives in specific groups or paid retargeting matters.

Founder explainer videos, product demos, founder POV essays. 1-3 long-form per month + 1-2 Shorts per week.

Short-form demos, search hooks, founder explainer clips

Signal mining, subreddit-native posts, feedback asks, comment replies

Use public/approved sources and human review. No login scraping or automated spam.

Show HN angle, technical proof, first-comment context

Best for technical products with a real builder story.

Community intro, mod-safe ask, feedback thread

Relationship-led only. No blast posting.

Community-safe launch note, founder DM follow-up

Use approved communities and human approval.

Build log, lessons post, feedback ask

Launch page copy, maker comment, supporter prep

Uneed, BetaList, Microlaunch, AI directory submissions

Comparison pages, launch blog, keyword-backed backlog

LLM-info page, answer-engine snippets, citation targets

Waitlist warmup, launch sequence, beta invite

Relationship-led launch note, beta invite, founder follow-up

Never blast strangers. Use opted-in or real relationship contexts only.

Creative angles, audience hypothesis, direct-billing setup

Customer-owned ad accounts only. Weak until the page is audit-ready.

Creator shortlist, pitch, disclosure-safe brief