Pre-launch to post-launch
Build demand before launch. Keep the memory after.
This is the first product loop after the auditor: collect structured demand, concentrate channels, and preserve every launch signal for the scorecard.
Pre-launch
Capture waitlist intent, channel source, launch date, beta interest, and selected channels.
Launch
Turn that context into warmup copy, launch assets, UTMs, and founder-approved channel work.
Post-launch
Keep the outcome memory: what converted, what only signaled interest, and what to try next.
Source
Every signup keeps its channel and surface.
Intent
Beta, paid, and research intent are stored separately.
Memory
Post-launch learnings attach to the same row later.