Post-launch memory
Record what happened. Label what actually worked.
The moat starts here: every launch outcome is saved against the launch profile with an attribution truth label, not a vague success claim.
Verified
UTM or payment/conversion event confirms the channel.
Likely
The session path strongly suggests the channel drove it.
Assisted
The channel touched the user, but did not directly convert.
Signal only
Likes, replies, saves, comments, or interest without conversion.
No signal
The action shipped and produced no measurable response.
Truth
Never say a channel worked unless evidence is Verified or Likely.
Memory
Each outcome is tied back to the original launch profile.
Next sprint
Signals become training data for the next channel choice.